How to pick a name for your AI startup

What’s in a reputation?

A reputation begins the story of your organization or product. An amazing identify received’t make a awful product soar. And a horrible identify received’t essentially drown improbable expertise. However on this world of exploding innovation within the AI business, a terrific identify paired with a terrific product will make your expertise rise above.

Earlier than naming your AI expertise or firm, you must think about a number of key components that will assist decide the proper naming technique:

• Is that this expertise entrance and middle with its customers or powering an current model or expertise?
• How early in improvement is your AI, and when will it’s genuinely differentiated from others?
• The place must you be driving model attribution and consciousness long-term?

Must you use “AI” in your product or firm identify?

Let’s begin with “AI” itself.

The acronym AI is utilized in most of the new names out there, from established frontrunner OpenAI to Elon Musk’s newly launched xAI. This time period is much less prone to be a naming fad that may fade out of style due to its tangible nature.

“AI” will possible comply with an analogous trajectory with one other trending tech time period due to its tangible nature: “cloud.” At first, many naming specialists feared the time period would finally sound dated and overused — however greater than a decade after it started spreading as a naming word-part, “cloud” has confirmed it’s right here to remain. It’s nonetheless utilized in artistic and descriptive product and firm names (simply learn any tech product press launch!).

Incorporating “AI” into your expertise or firm identify might be achieved in just a few alternative ways. For instance, you might combine it extra creatively into your identify (e.g., Clarifai, AEye). Whereas this creates extra distinctiveness and is a intelligent method, it may also be difficult to create a phrase that’s pronounceable and related to your worth proposition.