Pimento is a brand new French startup that’s utilizing generative AI in an fascinating approach as the corporate focuses on step one of artistic processes — ideation, brainstorming and moodboarding. And the corporate lately raised a $3.2 million (€3 million) funding spherical from an fascinating record of traders.
One of the best ways to explain Pimento is by speaking about individuals who may use a instrument like this. Artistic groups engaged on a model redesign, an advert marketing campaign, an upcoming online game, an animation film will open Pimento on the primary day of their new initiatives. It’s the instrument that you just use to start out the analysis course of.
These customers need to compile a reference doc with photographs, textual content and colours that will probably be used down the highway for these initiatives. They are going to function the principle inspiration and the primary pointers of the venture for different groups engaged on it.
And there’s lots of forwards and backwards throughout this part as a result of shoppers or managers may be choosy and sometimes change their thoughts. They provide you a path for the following assembly in two weeks, however then they don’t like what the artistic crew brings to the desk so artistic employees have to start out from scratch once more.
Proper now, many artistic employees depend on Pinterest, Instagram, Behance, Canva and Figma to seek out photographs across the net and create temper boards. And in some ways, your creativity is outlined by the instruments that you just use. The Pimento crew hopes that it might foster your creativity because of synthetic intelligence.
“It lets you discover extra instructions extra shortly, as a way to produce initiatives of upper high quality,” co-founder Tomás Yany informed me. AI fashions “convey a wealth of information that no designer will ever have. They’ve seen lots of issues, as a result of they have been initially skilled with knowledge from Japan and Latin America,” he added later within the dialog for example.
Pimento’s seed spherical was led by Partech and Cygni Capital. A number of angel traders additionally participated within the spherical, corresponding to Julien Chaumond (Hugging Face), Stanislas Polu (Mud), Thibaud Elzière (Hexa), Jean-Charles Samuelian (Alan), Igor Manceau (former artistic director at Ubisoft), Jonathan Widawski (Maze), Alessandro Sabatelli (ex-Apple) and Nicolas Steegmann (ex-Stupeflix).
Picture Credit: Pimento
So how do you employ the instrument precisely? Pimento’s co-founders confirmed me a demo of the product. You first begin by typing some directions of what you’re trying to obtain along with your venture, a form of textual content temporary. You then add a handful of photographs that can function the premise of your venture.
After that, Pimento makes use of your directions with AI fashions that can assist you provide you with photographs, textual content and colours. There are three buttons on the display that you need to use everytime you need to generate photographs, textual content or colours.
If a few of Pimento’s propositions appear fascinating, it can save you them for later. Once you’re achieved, you’ll be able to generate a hyperlink and share a board with all the pictures, colours and textual content that you’ve got saved.
What makes Pimento completely different from utilizing an off-the-shelf image-generating AI mannequin is that every little thing you generate in Pimento is tailor-made to your preliminary temporary — it turns into a form of artistic companion. Along with that, you can too iterate on Pimento’s output.
For example, you’ll be able to choose two photographs that you just like and merge them to iterate one step additional. You’ll be able to decide a coloration from a picture. You’ll be able to reuse textual content to generate extra photographs. You’ll be able to ask for extra picture variants.
“There’s a debate on the way you work together with these AI fashions. I don’t suppose the longer term is a chat interface the place you enter immediate,” co-founder Florent Facq informed me. It doesn’t imply that there’s no prompting in Pimento. However the firm plans to supply a number of methods to work together along with your content material.
Sooner or later, the corporate plans so as to add extra options, corresponding to the flexibility to customise the board that you just’re going to share with the crew or the shopper. Proper now, the corporate makes use of fine-tuned open-source fashions, corresponding to Secure Diffusion, Llama and shortly Mistral AI.
It’s clear that there’s a protracted roadmap of recent options that might be fascinating for a product like Pimento. And the current funding spherical will certainly assist in relation to product growth. It’s additionally going to be fascinating to see how corporations begin utilizing the product.
Picture Credit: Pimento
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